As consumers, we’re used to seeing “taglines” for commercials and movies, but do books need pitch lines too? In today’s competitive environment, anything that grabs a reader and gets them to look deeper into your book is worth having. Look at some of these great movie taglines.
Finding Nemo – “There are 3.7 trillion fish in the ocean. They’re looking for one.”
Apollo 13 – “Houston . . . we have a problem.”
Armageddon – “Earth. It was fun while it lasted.”
The Social Network – “You don’t get to 500 million friends without making a few enemies.”
Platoon – “The first casualty of war is innocence.”
Shawshank Redemption – “Fear can hold you prisoner. Hope can set you free.”
Get Shorty – “The mob is tough, but it’s nothing like show business.”
These taglines add intrigue to the story and makes you want to read more. As writers we can deliver on the tagline when, most of the time, the publisher delivers on the title. It not only grabs an editor, it grabs the reader. We need to embrace the idea of tagline/pitch lines for children’s books. It’s a competitive world of scrolling through options and the pitch could set us apart.